At first glance, owing to their similarities, Graphic Design and Desktop Publishing may seem to be one and the same to you. In fact, the terms are often confused and used as substitutes for one another. Yet, what exactly is desktop publishing and graphic design? Looking at the definition of desktop publishing, we can see that it involves the use of computers and software in creating documents to demonstrate ideas and knowledge through the use of an appropriate blend of text and graphics. On the other hand, graphic design involves the creation of visuals through a mix of text and graphics to bring across a message effectively. When comparing these two definitions, several key elements can be seen to differ. Hence, let us take a look at these differences in terms of the concept, purpose, and product.
One of the inherent differences between graphic design and desktop publishing is that graphic design emphasizes on the thinking process – i.e. the process of formulating ideas and concepts – in designing a product for transmitting a message, while desktop publishing emphasizes on the technical process of creating computer files from ideas in the appropriate format for printing. Therefore, in graphic designing, it can be said that graphic designing focuses more on the process of generating a product while desktop publishing focuses more on the actual production of the product. In fact, most graphic designers make use of desktop publishing to realize the products that they envision in the graphic designing process. In addition, desktop publishing can also aid graphic designing by enabling experimentation with different combinations of layouts, colors and other characteristics.
The purpose behind graphic designing is not only to beautify the product, but also to convey a specific message effectively, as Dotme Technologies can do for you. However, for desktop publishing, the purpose is merely to transform ideas into computer documents. It is this dissimilarity in purposes that causes the limits of graphic designing and desktop publishing to differ.
For instance, in graphic designing, the designer has to work within the limits created by your needs and wants in terms of the message and the design of the product, whereas desktop publishing, being open to both designers and non-designers, faces fewer limitations in the design of a product. As a result, messages portrayed through the product of graphic designing tend to be objective, whereas for desktop publishing, messages may include subjective ones as well as personal ones that non-designers may choose to communicate. At Dotme Technologies, that is exactly where you can find that level of professionalism you may be seeking.
Always remember that first impressions matter
The front of what you are designing is what your audience sees first – and also what determines whether your audience will be interested in what you are presenting to them. Hence, make sure it is eye-catching – be it in terms of the information or design presented.
Liven up your table of contents
Many people tend to overlook this, but the table of contents can be one of the pages that the audience relies on the most. Hence, ensure that you have an appealing table of contents to draw in the audience and add to the good impression that your audience has of your work.
Divide your text into sections and label them
One of the best ways to turn off your audience is through the use of long chunks of text. Large amounts of text only serve to disinterest your audience as they take a long time to read, and an even longer time to digest. By dividing your text into sections, your audience will be more likely to read through what is written as it looks more comprehensible – and also less alarming. Furthermore, the audience will also be able to find what they are looking for at a glance, thus helping to pique their interest in your work.
Use charts and graphs for statistics
As covered above, long chunks of text, much less numbers will only stand to repel your audience. Therefore, the best way to communicate information is through the use of charts and graphs, which the audience can use to comprehend the information more easily.
Make use of images and graphics
These appeal to the emotions of the audience and draw them to your work. Furthermore, they are more effective in carrying across messages than text alone, and they are also more easily remembered. Nonetheless, for these graphics to leave a good and lasting impression on your audience they need to be of high quality and skill – which is exactly what we can guarantee Dotme Technologies In additions, photographs used should also have captions to allow the audience to make sense of them and see their relevance to your work.
Leave ample white space to draw attention to important information that you would like to present to your audience
Although too much white space can make your work look empty, too little can also cause your work to look very cramped and thus induce your audience into thinking that they have to look through a large amount of information, repelling them as a result. Hence, you should try to make use of the white space to accentuate vital information that you would like to convey.
Ultimately, it cannot be denied that desktop publishing and graphic designing are intertwined, as desktop publishing is an invaluable part of the graphic designing process. Yet, what essentially differentiates graphic designing from desktop publishing is its orientation towards the thinking process rather than the mechanical aspect of creating the product, the focus on conveying a message clearly and strongly, and its high level of professionalism. Despite having to work within limits, professional graphic designers are still able to bring forth their personal touch and style on their work to create an outstanding piece to meet your needs. At Dotme Technologies, that’s exactly what we offer you – our own special blend of graphic designing and professionalism!