SEO Trends for 2014
With the introduction to latest algorithm like penguin and panda 3, SEO has changed quite a bit in recent years. Hence a review of SEO techniques is required. In this article we will take a look at some of the latest techniques which can give your website the required boost.
- Content Marketing:
Content marketing is the creation of useful content in the form of written material, videos or any other format. Latest studies show that most companies are involved in content marketing. It is important however that you have done a proper GAP analysis before any content marketing campaign.
- Link Building:
Link building is still the most important techniques to rank high in SERP. Moz an industry leader in SEO has done couple of studies which clearly shows the importance of link building. For link building campaign it is important that trusted websites are used.
- Social Media:
Social media is a great way to increase traffic and website ranking. With proper social media campaign great results can be achieved.
- Local SEO:
One thing has changed greatly in recent years. This is the localization of searches. For instance, if someone is looking for SEO experts in Sydney, than those who are nearby will show up. In such scenario it is vital to get this local traffic on your website. For this purpose local SEO is required.
SEO is a great way to drive traffic on your website. However, it is important that your SEO campaign is optimized in accordance to the latest techniques.